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Content Strategy for Business

May 2, 2014 by James Britton

Content Strategy for Business

When Kristina Halvorson wrote The Discipline of Content Strategy six years ago, she basically invented an industry – and it’s thriving today. Content matters. You can have a beautiful site with professionally designed graphics, but if your content sucks then so does your website.

Filed Under: Content Strategy Tagged With: content channel distribution strategy, content management, editorial strategy, metadata strategy, search engine optimization, web writing

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